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Fluorescente is a Design Studio based in Medellín. We support iniciatives based on sostenibility and fair trade.

Talk to us

Selected Work

What We Do

Naming

We analize the specific needs of every entrepreneurship and find an adequate name. We accompany and advise the process to buy domain names, create corporate emails and social media profiles.

Branding

We find out what should be the visual language to connect with an specific audience. We take care of creating the bases to keep a coherent brand in all comunications.

Ideas

We investigate to find problems and opportunities. Following clear goals we look for viable ideas, also connected with a brand's message.

Copywriting

We write strategic texts and advise the content creators into the right tone.

Art Direction

We guide the production of quality images that help us create the right content for an specific audience.

Web Design

We bring together Web Design, Art Direction and Strategig Copy Writting. Web Design applications can't replace the criterion, attention to detail and ideas that we can add.

Web Development

We do custom development. We focus on elevating User Experience. Our code is clean and scalable.

Print Design

Not everything is digital. We understand printing and we accompany the production process. Big ideas live in various media.

Who We Are

Alejandro Narváez Isaza

Creative Director / Front-end Developer

I'm a Graphic Designer graduate from Universidad Nacional de Colombia since 2006. Between 2007 and 2013 I was an Art Director and UI Designer at Lowe SSP3, Monoku, YR Bogotá and Sancho BBDO. I have won Cannes silver and gold lions, a Silver Pencil at the One Show, and other awards. The focus of my work is on Branding Systems Design and Interface Design. Sometimes I work on Front-end developments.

Oscar González (Collaborator)

Director Creativo / Publicista

Publicist (CW) focused on digital with 9 years of experience. I have been a Digital Creative Director at TBWA Medellín, Digital Director TW4 at Sancho BBDO and Team Leader of the Hub Digital at Leo Burnett Colombia. I aim for helping build a brand in different platforms and communication environments to generate impact and disruption in every work.

My work have been awarded at international and local advertising festivals like: Cannes Lions, El Ojo de Iberoamérica, El Sol, Clio, Wave Festival and El Dorado.

Carlos Carrillo (Collaborator)

Desarrollador Front-end / Diseñador Gráfico / Ilustrador

I'm a web and Graphic Designer, Illustrator and Front-end Developer. I studied at Universidad Nacional de Colombia and had a specialization program at Universidad Jorge Tadeo Lozano in Bogotá. Right now I work for the digital studio Redspace in Halifax, Canada.

What we are

Design Studio because we are more into growing in quality than growint in size. We work with people we admire and we want to grow relationships that trascend business.

We use all the tools at our disposal to elevate a brand's perception. We bring together Strategy, Design and ideas.

We like to share our way we see the world and the tricks we have found. We believe that design should make life better.

How we work

Information and Rule Setting

Ideas and Design

Feedback

Development and Advisory

Information and Rule Setting

We ask the neccesary questions to define the scope and goals of a project, We define the processes we'll follow. We investigate and look for references to guide us.

Ideas and Design

We find concepts, sketch, test prototypes, develop a design and explain why we consider it the best option. We don't believe in absolute answers but we do believe in calculated risks.

Feedback

We encourage our clients to participate. Listen to their comments and questions, we ran tests again, make the necessary adjustements and prepare the design to production, or we go back to previous steps.

Development and Advisory

We develop or advise the production process. We follow our work and keep sharing ideas about how to improve the projects we believe in.

Contact

We are easy to find and we don't mind to use some time to answer to messages. Fill this form or write to hola@fluorescente.design

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