Fluorescente is a Design Studio located in Medellín. We support initiatives based on sustainability and fair trade.

Talk to us

Selected Work

What We Do


We analize the specific needs of every entrepreneurship and find an adequate name. We accompany and advise the process to buy domain names, create corporate emails and social media profiles.


We find out what should be the visual language to connect with an specific audience. We take care of creating the bases to keep a coherent brand in all comunications.


We investigate to find problems and opportunities. Following clear goals we look for viable ideas, also connected with a brand's message.


We write strategic texts and advise the content creators into the right tone.

Art Direction

We guide the production of quality images that help us create the right content for an specific audience.

Web Design

We bring together Web Design, Art Direction and Strategig Copy Writting. Web Design applications can't replace the criterion, attention to detail and ideas that we can add.

Web Development

We do custom development. We focus on elevating User Experience. Our code is clean and scalable.

Print Design

Not everything is digital. We understand printing and we accompany the production process. Big ideas live in various media.

Who We Are

Alejandro Narváez Isaza

Creative Director / Front-end Developer

I'm a Graphic Designer graduate from Universidad Nacional de Colombia since 2006. Between 2007 and 2013 I was an Art Director and UI Designer at Lowe SSP3, Monoku, YR Bogotá and Sancho BBDO. I have won Cannes silver and gold lions, a Silver Pencil at the One Show, and other awards. The focus of my work is on Branding Systems Design and Interface Design. Sometimes I work on Front-end developments.

Gabriel Alfonso

Full-Stack Software Developer

I'm a Full-Stack Software developer, I configure the development enviroments and working deploys at Fluorescente. I studied systems engineering at EAN University, and I'm taking a mobile apps development specialization.

Carlos Carrillo (Collaborator)

Front-end Developer / Graphic Designer / Illustrator

I'm a web and Graphic Designer, Illustrator and Front-end Developer. I studied at Universidad Nacional de Colombia and had a specialization program at Universidad Jorge Tadeo Lozano in Bogotá. Right now I work for the digital studio Redspace in Halifax, Canada.

What we are

Design Studio because we are more into growing in quality than growing in size. We work with people we admire and we want to grow relationships that trascend business.

We use all the tools at our disposal to elevate a brand's perception. We bring together Strategy, Design and ideas.

We like to share our way we see the world and the tricks we have found. We believe that design should make life better.

How we work

Information and Rule Setting

Ideas and Design


Development and Advisory

Information and Rule Setting

We ask the neccesary questions to define the scope and goals of a project, We define the processes we'll follow. We investigate and look for references to guide us.

Ideas and Design

We find concepts, sketch, test prototypes, develop a design and explain why we consider it the best option. We don't believe in absolute answers but we do believe in calculated risks.


We encourage our clients to participate. Listen to their comments and questions, we ran tests again, make the necessary adjustements and prepare the design to production, or we go back to previous steps.

Development and Advisory

We develop or advise the production process. We follow our work and keep sharing ideas about how to improve the projects we believe in.


We are easy to find and we don't mind to use some time to answer to messages. Fill this form or write to hola@fluorescente.design

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